Time: 12:00 - 1:00pm

Venue: Zoom

Speaker: Jen Martensen, Founder of Backline Business Consulting

Description: It’s common, and valuable, to analyze nonprofit giving according to donor demographics. Jen Martensen will talk about how organizations can consider and implement a variety of types of fundraising, according to their operations, goals and visions, and can identify their own “right” development mix: 

• Organizing and tracking finances: not just gifts or grants, restricted or unrestricted

• Analysis of funds to communicate impact: what did their dollars do?

• Forecasting: beyond next year’s annual gala budget

About the Speaker: Jen Martensen has spent her entire career managing the business behind creativity. Beginning with more than a decade in the music industry, she laid a solid foundation in Arts Administration with recording studio management, production coordination and record label management.

Subsequent career stages as a leader in project management and vendor management for digital marketing agencies such as Grey Interactive and Arc Worldwide/Leo Burnett, and as a Director of Operations for a technology start-up delivering Amazon Web Services cloud environments and software, reinforced her understanding of the intertwined nature of creativity/intellectual property, technology, process, legalities, and finance.

Backline Business Consulting was launched in late 2018 with the vision to be an operations partner and business management resource for artists and creative entrepreneurs/small business owners. Backline services fall into three general areas: Terms & Agreements (putting things in writing); Financial Fitness (bookkeeping, reporting, budgeting, forecasting, optimizing); and Process & Tools (the right applications & using your business information as data).

Membership: Only $55 /year for 10 programs plus other PIDN benefits.

Drop-In: $20 per program ($15 for professionals new to the field)