Time: 12:15 - 1:00pm

Venue: Zoom

Description: Donors who are 65 and older often make up the majority of charitable donations to nonprofits. More than half of all charitable dollars come from donors over the age of 65, and they give a much higher percentage of planned and major gifts than other generations.

To successfully fundraise from this demographic, fundraisers need to understand what drives older donors, what trends and pressures are impacting them in 2023, and which giving methods drive the largest donations.

In this webinar, Patrick Schmitt, co-CEO of FreeWill, will share strategies to help you successfully connect with and fundraise from older donors in 2023. Participants will learn how nonprofits are engaging with older donors; trends that will impact older donors in 2023, and how to plan for them; and gain tips on how to educate 65+ donors on the best ways to give.

Speaker Bio: Patrick Schmitt is the co-founder of FreeWill, a social venture which has helped organizations to generate more than $8 billion in new planned gifts, stock gifts, and qualified charitable distributions from partnering non-profit organizations.

Patrick previously ran email fundraising for President Obama, where his team invented many of the existing best practices in digital fundraising. He served as head of innovation at Change.org, helping to grow the organization to 200 million members in just four years. Patrick received his bachelor’s degree from Georgetown University and a master’s degree from Stanford University.

Patrick and his co-founder, Jenny Xia, were named two of the Top 50 Philanthropists in the world by Town & Country.

Membership: Only $55 /year for 10 programs plus other PIDN benefits.

Drop-In: $20 per program ($15 for professionals new to the field)