Presenter: Amy Troppmann, Senior Director of Direct Appeals, Northwestern University
Time: 11:45am Small Group Networking; 12:00 -1:00pm Program
Venue: ZOOM
Description: One of the most difficult challenges in fundraising is retaining first-time or infrequent donors. To build a solid fundraising program – and save a lot of time and effort – it’s important to steward new donors and convert them to sustaining supporters. Amy Troppmann, Senior Director of Direct Appeals at Northwestern University, will discuss the benefits of donor-centric stewardship, how to measure success in retaining donors, and the points to consider when implementing a donor loyalty program, regardless of your organization’s size.
About the Presenter:
Amy Troppmann is the Senior Director of Direct Appeals and oversees NU Loyal, Northwestern’s giving society that recognizes the thousands of alumni, parents, and friends who make a gift of any size every fiscal year. Amy started her career in fundraising as a student caller at Stanford University. Over 20+ years, she has broadened her experience to include major gifts and planned giving, but her primary focus is annual giving. She’s been at Northwestern University for the past nine years managing the mail, email, and telemarketing programs for Northwestern’s undergraduate schools. She takes a data-driven and donor-centric approach to her work.
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